First of all, how do Google’s Local Listings Work? Since the majority of searches are done on Google’s search engine, it’s imperative that our business(es) be found there, right? But, it seems it’s quite difficult to stay on top of all the changes that take place online, and what to do to keep your company’s online information up-to-date. We used to think that logging into our Google Places and/or Google + dashboards and correcting the info there, would actually correct the way Google displays our listings… but it’s not that simple. Google actually compiles our listings from multiple sources – including infogroup and acxiom; as well as the business owners themselves (dashboards), government entities, human reviewers and Google Map Maker. Other sites, such as yellowpages.com, yelp.com and more also pull info from these sources. Once your information is out there, you may need to go to multiple sources to correct it in order for it to appear correctly in your Google Business Listings.
Watch this video by David Mihm, as he uses SEO Moz’s Whiteboard Friday as an opportunity to explain this process.
So, how do take advantage of local SEO with Google? It’s important that we are consistent with our listing information. First, I suggest seeing how the USPS actually shows your business’ address. If you have a suite number, does the USPS show your address as “123 Street Name, Suite A” or “123 Street Nm, Ste A”? for example. However the USPS shows it, I suggest using it. And posting it exactly the same way everywhere you post it. Secondly, the phone number, email address, web address, catagories of business, etc. should all be consistent across the board. This way, the search engine robots do not get confused and mistake your one address for multiple different addresses or businesses. Consistency aids in SEO (search engine optimization).
This video really helped me get a better grasp on how to handle this process. I started working on my own listings this morning. I didn’t realize there were so many different listings for A-Game Strategic Marketing! Gotta fix that!
I hope this article helps you, too 🙂 If so, please share it with your friends! Thank you! Trish
Trisha has spent 16 years in the directional advertising and marketing field. Focused on SMB's digital marketing via mobile-friendly and seo-friendly websites that help drive traffic and create more opportunities for growth.
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